Pat Dalton is founder of iGODirect Group, an award winning direct marketing group inclusive of 3 multi million dollar companies.
She has spent 30+ years in the Australian business realm conquering competitors and changing with a shifting market place. She has distilled the three things that have led to her success and is ready to share them with fellow entrepreneurs (and aspiring entrepreneurs).
iGoDirect has been, since its inception in 1999, driving better outcomes for its customers across all areas of marketing. Amongst its early clients, it carries household names like ANZ, and Shell. Today, it continues to deliver excellence as the parent for two other multi-million dollar companies.
Rewards Come True is Australia’s leading and original provider of eftpos and Visa rewards cards.
After seeing their success in Europe, Pat made the bold decision to introduce these cards to the Australian market. And it was a huge success: enough to establish Rewards Come True as its own brand. Today, Rewards Come True continues into its second decade, providing industry-leading service and rewards solutions.
Founded to create the most complete picture of the Australian consumer possible.
From the decades of discretionary spend data gathered through Rewards Come True, our gifted analysts developed a profiling system to deliver actionable strategies for clients in every industry. Today, Pivot Insight works at the cutting edge of consumer insights, actioning Pat’s vision for a completely data-driven business.
Small-town country girl turned Chief Executive Officer, Pat Dalton has followed her ambitious imagination to successfully found iGoDirect. Dedicated to providing highly targeted integrated marketing campaigns across digital and traditional platforms, Pat is an advocate for doing things differently to achieve the results you desire. Read More
Pat believes that all successful people have a few things in common. And it’s not a fancy degree or a privileged background. Pat is living proof that passion and principles are all you need to succeed.
To see how Pat can help you on your own journey, get in touch.
Pat has now worked
with over 2,000 brands
across Australia
Pat is living proof that you don’t need a fancy degree or a privileged background to make extraordinary success. From launching a website that calculated return on direct mail, to running 3 multi-million dollar businesses, Pat has made a habit of achieving things that others wouldn’t think to have done. For Pat, it’s character, not qualifications that get you through. And so, her leadership style centres on giving people a chance to show their true colours. She tells it like it is. And it’s that ability to see through the BS is what got her to where she is today.
Pat has an uncanny intuition for her market and where it is going.
